Audience Research- Music Magazine survey
This section is called Target Audience and it focuses getting to know my target audience confidently, in this section the three tasks i have to complete are:
For my Audience Research I have to conduct a survey. By collecting this information I would be able to have an idea of what my music magazine would look like. I need to ask 20 people 20 questions through the site quicksurveys.com. i need to make use all my questions are close questions and must be very attractive throught the use of visuals etc.
- Audience Research- this is higlighting who my target audience is and getting information from what they may like to see.
- Mood Board-This is a digital collage showing all the attributes of the afrobeats genre i have chosen.
- Profiling Your Audience-this is creating a perfect reader for my magazine.
For my Audience Research I have to conduct a survey. By collecting this information I would be able to have an idea of what my music magazine would look like. I need to ask 20 people 20 questions through the site quicksurveys.com. i need to make use all my questions are close questions and must be very attractive throught the use of visuals etc.
Questions
- Are you male or female?
- How old are you?
- Who do you prefer from the following?
- What type of shot will you like to see?
- which following colour scheme will you like to see?
- which brand advertisments will you enjoy?
- which type of masthead font would you choose?
- who is your favorite afrobeats artist?
- which type of lighting will you like?
- Do you want images on the contents page?
- How recent do you want to see new releases?
- how much are you willing to pay for a magazine?
- would you prefer a E magazine or Hard copy magazine?
- Would you like to see an article or double page spread?
- Which layout will you prefer on the front page?
- would you like to win prizes from this magazine?
- which on of the following titles will you enjoy
- what poses will you like to see
- Would you like more images than text or more text than images?
- Do you want the magazine to be strictly based on afrobeats
Feedback/Evaluation
Here i have screen grabbed a response from the research i have conducted.
i sent this person 2 types of magazines in which they had to pick which one they preferred. |
Here i have screen grabbed another response from a much younger person who is very interested in the afrobeats genre i have chosen. i also sent this person 2 types of magazines and asked them which one they preffered.
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This person picked the mystreetz magazine over the OK magazine because they thought that it appeals to a younger audience and was much more attractive with its colour and masthead. They also mentioned that the Mystreetz magazine can appeal to all audiences while the OK magazine looks abit specific to a older target audience. |
This person again prefered the my streetz magazine to the Ladybrille magazine because of the use of colour and the masthead. even though the My Streetz magazine has less sub headlines it attracts the young individuals more because of its colour, choice of image and Masthead.
Furthermore, the Ladybrille magazine has a picture of wizkid which helps it attract young individuals but the use of fonts, colour and masthead straight away signifies that this would better suit a older generation. |
Questionnaire Results/Evaluation
Below is a list of the results and questions answerd by some people. These results contain pictures of most questions which needed visual explanation.Overall, from my questionaire summary i have come up wih the evaluation to narrow all my answers from my questionaire. This will hep give a general overview of my Front page, Contents page and double page spread of my magazine.
Firstly my front page magazine will mainly have a image of the Artist Burna Boy because from the results he had the main votes. Furthermore the secondary image that i can also use in
somewhere like the double page spread or contents page will be a image of Wizkid he had the second largest votes from my target audience and specifically from the age group i want my magazine to be based on. |
My front cover page will have a close up image of the specific artist i would want to use and this artist is called 'Burna Boy'.this shot had the most votes from the questionaire poll and i wil be using this.
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The colour scheme my target audience want to see is a mixture of Red and Gold. these colours wil be the two main colours that i will use for my front cover page in creating my magazine
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The font i will be using to create my magazine front cover wil be the Rolling Stone font this font was mostly liked by all the age groups. Furthermore I will also be using the My Streetz font as people dominantly liked in the specific age group i want to base this magazine on which is 16-25 year olds.
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For lighting in my magazine people voted equally both
for bright and dark lighing. So I have come to a conclusion to get a mixture of both pieces of lighting which will be a mixture of bright and dark. |
From the questiones the people decided to chose a double page spread over an article which i have taken into consideration to do.
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From this question there was a draw between the titles 'ABM' and 'Afro world' so i have put both titles into consideration and will choose which one will fit well once the main photograph for the magazine has been chosen.
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From the 4 contents pages, CP1 was liked most by the people who answered this question so this will be the style of contents page i will create.
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For the advertisments above people wanted to rather see clothing and accesorry advertisments than albums and Dre beats.
All 34 of the people who answered this question all agree that there should be at least one or more images on the contents
page. |
I listed 4 artists which where: Iyanya, Wizkid, Fuse ODG, Sarkodie and from the answers i gatherd i found out that most people like fuse and he is thier favourite artist. from this i will make sure fuse is included in any
refrences or a image or quote from him is used so he is refered in the Magazine.
Most people agree that they would like to see a new edition of this magazine every week so these magazines will be dated with the week number and will keep going on such as week 1 week 2 etc.
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From my results people are willing to pay between £1.50 - 2.49 for this magazine. this shows that they wouldnt like to spend alot on a magazine so it has to be quiet cheap but filled with great quality.
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From this set of results people will like this magazine to also be online but since it is priced it has to be fair so there will be a special code in the magazine which can be identified after purchase so some buyers can read online. Furthermore there will also be an online sale of the magazine so it can be purchased online also.
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From the layouts listed above people would
rather prefer to see the WOW Magazine layout on my magazine which is a image with the artists name at the bottom and headlines on both or one side. Pose 4 was the most chosen pose out of all the poses as it is a mid shot and shows the artists body and figure. from this i will have to have a mid shot image as my main image on the front page with a pose similar to the one of 50 cent. From this set of results people would like to win prizes from these magazine and these will be some free clothing items and acessories and also maybe some shopping sprees with artist and free tickets for concerts and shows in the UK. |
From this i came up to an agreement that people would like to see both equal amounts of text and images in the magazine front page contents page and double page spread.
From this i have found out that there are 34+ Males and Females from the age of 16-25 and there are 16 males and females from the age of 25 and over. From this question i have evaluated that there are 25 males and females from all ages and this was the target audience i intended to use.
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Profiling My Audience: mALE pROFILE
![Picture](/uploads/2/3/5/9/23595812/9872270.jpg)
Moe musa is a 26 Year old black british male who has been very interested in music from a young age. From young he has been extrememly engrossed in music but 2009 came a spark in his life when he started to enjoy the afrobeats genre of music. Moe had a dream of becoming a Media mougle as his whole family have been engrosed in all aspects of media such as:
He decided to dedicate his life to music in which he birthed his carrer of video Directing. the more he gave to his job the more he got better and in 2009 he directed his first Big afrobeats video shoot for an artist called "Wizkid". since then Moe has been directing music video till date and is one of the biggest video directors in Nigeria and in the afrobeats scene in the UK.
- Music Production
- Event Coverage
- Event Promotion
- Artist Management
He decided to dedicate his life to music in which he birthed his carrer of video Directing. the more he gave to his job the more he got better and in 2009 he directed his first Big afrobeats video shoot for an artist called "Wizkid". since then Moe has been directing music video till date and is one of the biggest video directors in Nigeria and in the afrobeats scene in the UK.
Fashion
Moe had never really focused on the fashion aspect during his time. despite, he always dressed nice and looked good but after his growth in the directors guild on Nigeria he has portrayed a younger style of fasion and now enjoys following the fashion trend. Moe has very simple clothing but tops it all of with the type of shoes he wears. this matters to him most. He is very influenced by English Fashion but also mixes this with the american style of dressing especially at video shoots.
Social Life
Moe had a very exciting social life and always loved staying on facebook keeping in touch with friends and family. He always updated his status and was always writting tweets with only about 800 followers and 350 friends. since 2010 moe has hardly been on social networking sites but always uses it to promote his work and music. This has lead him to having over 13,000 followers on twitter and exceeding the limit of 5000 friends on facebook. Moe also uses instagram where he posts pictures of most of his sets at video shoots
WorK
Moe Musa is a self enployed video director and now mostly works at home and in his office. His main job is to Direct Videos Edit and Shoot videos which him and his family have used to form thier own production company called Phoenix Media. Moe travels to and from nigeria many times in the year to shoot his main focus which is music videos that have very high Budjets.
Favorite Artist
Moe has been into music for a very long time but since from his introduction to afrobeats his favourite artists have been both from nigerian descent and they are called Wande Coal And Wizkid. these 2 artists have been in the afrobeats genre for quiet sometime and Moe has looked up to themand luckily works with them on a day to day Basis.
Profiling My Audience: Female profile
Ezi Emela is a 23 Year old black british teenager from south london and has great love for music. She was brought up in a matrimonial house hold and has been blessed with the talent to sing from a very young age. Soon after college she went to further her love for music by studying this at university which opened doors for her talent to be heard. She came out with her first single in 2011 with A local based afrobeats artist called mista silva. She released this song with a video shot by Mr Moe Musa which lead to her buzz as she became a world wide artist. She completed her Uni course and continued in her music travelling to and fro from nigeria to continue and spread her music featuring international artists in the afribeats scene. She now tours Schools in london performing on a daily bases as she embarks with mista silva on her secondary school tour.
Fashion
Ezi is very attached to fashion especially because she is a female. She really loves her cloths and she makes sure she looks good all the time. she spends heavily on shopping and buying major brand names such as
Ezi gets her fashion from american females and loves to entice men with her flirtatious body by wearing a few revealing items. She believes every female should look good and take pride in thier looks as they ar all beautiful in thier own way
- Louibuitins
- Loui Vuitton
- Prada
- Timberland
Ezi gets her fashion from american females and loves to entice men with her flirtatious body by wearing a few revealing items. She believes every female should look good and take pride in thier looks as they ar all beautiful in thier own way
Social Life
Ezi is very Media active and is always on twitter and instagram. She uses facebook as a fan page and has linked her twitter with it so that all her tweets automatically go straight there so her fans can be entertained.She uses All her social network accounts to promote her music to the world and even though she has been on the hitlist of many bloggers she has bravely faced fals acusations by loggers and continues to tweet and share potos freely in her will.
She spens alot of time speaking to her family and friends through facebook and twitter.
She spens alot of time speaking to her family and friends through facebook and twitter.
Work
After studying Ezi went full time into her music career and this is what she continues today. She writes music, Performes and traveles very often to nigeria to create more music and feature big artists. She earns a very good wage which she uses to push her music and in Paying for:
- good quality music videos
- Producing good quality music
- Portraying her fashion to the world
- Buying Her own Equipment such as musical instruments etc
Ezi is currentlyon a secondary school tour in london in which she started in late september.
Favourite Artists
Ezi loves and looks up to two artists which are Nicki Minaj and Keri Hilson. she loves thier style of music which she has adapted in her own sttyle of music and portrays thier fashion in her one point of view. She tries to create her own identity as they have done and says one day she will be as good as them and may hhave the chance to work with these two artists.
MOOD bOARDS
This is my first mood board which just outlines various artists in the afrobeats scene all across africa.I have added majority of the aspects in this genre into my mood board. Also, i have included african and european afrobeats artists to reach my mass audience as this is my chosen genre to base my magazine on. This mood board simply containes many layerd images positioned all together.
In this sencond Mood boared i have narrowed down my chosen genre of afrobeats to one of the youngest, talented and greatest afrobeats artist that has pushed out the genre of music till today. This mood board outlines the life of an afrobeats artists and this has been done to give my mass audience a briefing of what artists in this genre do and how they live. In this mood board i have excersized the skill of blending and layering oof photos with diffent opacities.